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Lancet Countdown Campaign

Creative Direction & Campaign Design

Collaborated and created the concept behind the campaign for the Regeneratie Cooperatie summit in Amsterdam. 

The Regeneratie Cooperatie is a group of entrepreneurs, scientists, activists and artists who are committed to an equal world in which all people see and behave as parts of nature. They offer workshops and learning spaces to help co-create a regenerative future.


The idea behind the summit was to make people feel that they are part of the solution and invite them to rethink our relationship with nature, culture, economy, and also ourselves.


The creative concept was to work on urban and vibrant visual guidelines, to make it approachable and relatable to the diverse public that will participate in the event. We wanted to showcase the stories behind the cooperative and relate to the different topics of the regenerative culture.

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