Creative and Artistic direction for Natura in the launching of a new cosmetic's line

Natura is Brazil's largest cosmetic beauty care brand with a positive impact on our planet and our health. From the packaging to the ingredient sourcing and operations, they strive to minimize their impact on the earth.


In partnership with the creative agency Sunshine Lab, we delivered the design and implementation of several events & exhibitions for the brand.


Each event was set on different locations, purposes, and public. We work on the launching of new products on the Fashion Week of Buenos Aires; customer experience workshops; private events and shopping mall stores.

Each set-up was conceived by transforming brand ideals and products into a powerful design that could thrive the identity of the brand. We delivered these concepts by embracing the most impactful and sustainable-driven ideas; re-purpose materials, plantable paper for the gifts cards, etc.